Caption Campaign Ads

A grassroots effort to get candidates to make their ads accessible. Besides, it's the law!

Posts Tagged ‘political campaign advertising

Ritchie Ad Captioned

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Mark Ritchie’s campaign announced a new ad on TV today – and the online version was captioned. Kudos to the Ritchie campaign! All too often, when the web version is captioned, it is days – even weeks – after the fact. Captioning takes time – and that time needs to be planned for when scheduling a production.

( is nonpartisan. We will issue kudos to any candidate who complies with the law.)


Written by jwyant

October 5, 2010 at 10:06 am

The UpTake takes on Candidates for not captioning

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The UpTake recently posted a video exposing the fact that several major candidates signed forms stating that they would caption their ads in exchange for receiving public financing, then not following up.

(Scroll down to see the transcript)

As a demonstration of how fast news moves, Horner’s campaign recently released a captioned version of their latest online ad. Emmer’s campaign says they will update their videos as soon as “tonight.”

Written by jwyant

October 4, 2010 at 4:41 pm

Caption Campaign Ad Launches

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In 2008, the Minnesota Legislature passed a law requiring all individuals running for office (who receive any public funds) to caption their ads. That includes radio, TV, and web video. Any ad they create must visually show what the ad says.

“Caption Campaign Ads” is a grass-roots campaign that relies on community support to identify candidates who are using internet media to promote their campaigns. We want to publicize those who are captioning their programs and train those who aren’t on how they can comply with the law.

Visit this website,, for up-to-date information on our campaign. Follow us on Twitter (@CaptionAds) and retweet us! Like us on Facebook!

Written by jwyant

October 1, 2010 at 11:42 am

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