Caption Campaign Ads

A grassroots effort to get candidates to make their ads accessible. Besides, it's the law!

Ritchie Ad Captioned

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Mark Ritchie’s campaign announced a new ad on TV today – and the online version was captioned. Kudos to the Ritchie campaign! All too often, when the web version is captioned, it is days – even weeks – after the fact. Captioning takes time – and that time needs to be planned for when scheduling a production.

(CaptionCampaignAds.org is nonpartisan. We will issue kudos to any candidate who complies with the law.)

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Written by jwyant

October 5, 2010 at 10:06 am

How You Can Help!

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Be A Watchdog

Do you see an ad on TV or on the internet that isn’t captioned or otherwise accessible? Let us know! Here’s how:

  1. If it’s a TV ad: write down the day, time, and television channel, in addition to who paid for the ad and on whose benefit. (Every ad must list in text on the screen who paid: “This ad was produced by Minnesotans for Long-Lived Loons,” or “I’m [candidate name] and I approve of this message.”
  2. If it’s on the internet, copy the website’s URL.
  3. Email the information to us at CaptionAds@gmail.com.

If you see an ad that IS captioned, we want to know about it, too! We’ll send the candidate a congratulatory note, and we encourage you to do the same.

After the elections, we’ll compile all of the data and present a report that details who captioned their ads and who didn’t, as well as who accepted training from us and worked to improve their ads’ accessibility.

Written by jwyant

October 5, 2010 at 9:01 am

Posted in Captioning

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The UpTake takes on Candidates for not captioning

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The UpTake recently posted a video exposing the fact that several major candidates signed forms stating that they would caption their ads in exchange for receiving public financing, then not following up.

(Scroll down to see the transcript)

As a demonstration of how fast news moves, Horner’s campaign recently released a captioned version of their latest online ad. Emmer’s campaign says they will update their videos as soon as “tonight.”

Written by jwyant

October 4, 2010 at 4:41 pm

Kudos: Horner web ad captioned

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Talked with Matt, Horner’s press secretary. Turns out that when they were embedding the YouTube ads onto their website, the captions were not passing through. They’ve since fixed that problem. Check them out (video at lower left):

http://www.horner2010.com/

Written by jwyant

October 4, 2010 at 12:01 pm

Posted in Captioning, Kudos

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The Law on Captioning Campaign Ads

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Section 10A.38 defines how a candidate (who accepts public funds) must caption their campaign advertisements, whether audio or video. This means all podcasts, webcasts, and television advertisements must be captioned. The candidate can provide alternate resources such as a transcript on their website.

In sum:
A candidate must include closed captioning on his/her televised and website video ads if:

  • The candidate received the public subsidy for financing his/her campaign
  • The ads are professionally produced visual or audio recordings that are two minutes or less
  • The candidate did not file with the campaign finance board the reasons for not captioning prior to the dissemination of the ad.
  • The candidate can also provide a transcript online for his/her website ads instead of captioning.
  • The candidate must also include on his/her website a transcript of all his/her radio advertisements unless s/he has filed with the campaign finance board before the ads were disseminated.

This law was passed in 2008, so the candidates and their campaigns should know about it and already be in compliance.

Written by jwyant

October 1, 2010 at 3:56 pm

Posted in Captioning

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Support Caption Ads Campaign!

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Here’s how you can help!

1. Be A Watchdog
Do you see an ad on TV or on the internet that isn’t captioned or otherwise accessible? Let us know! Here’s how:

  • If it’s a TV ad: write down the day, time, and television channel, in addition to who paid for the ad and on whose benefit. (Every ad must list in text on the screen who paid: “This ad was produced by Minnesotans for Long-Lived Loons,” or “I’m [candidate name] and I approve of this message.”
  • If it’s on the internet, copy the website’s URL.
  • Email the information to us at CaptionAds@gmail.com.

If you see an ad that IS captioned, we want to know about it, too! We’ll send the candidate a congratulatory note, and we encourage you to do the same.

After the elections, we’ll compile all of the data and present a report that details who captioned their ads and who didn’t, as well as who accepted training from us and worked to improve their ads’ accessibility.

2. Tell the Candidate
After you send us the info on non-captioned ads, email or call the candidate to complain.

We’ll post the candidate contact info soon. In the meantime, here’s where you can find a candidate’s contact information: http://candidates.sos.state.mn.us/

3. Register a Complaint
The Minnesota Campaign Finance Board has oversight authority. Contact the Compliance Officer Joyce Larson, (651) 282-6894 joyce.larson@state.mn.us with information about the ad.

Written by jwyant

October 1, 2010 at 12:48 pm

Posted in Captioning

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Caption Campaign Ad Launches

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In 2008, the Minnesota Legislature passed a law requiring all individuals running for office (who receive any public funds) to caption their ads. That includes radio, TV, and web video. Any ad they create must visually show what the ad says.

“Caption Campaign Ads” is a grass-roots campaign that relies on community support to identify candidates who are using internet media to promote their campaigns. We want to publicize those who are captioning their programs and train those who aren’t on how they can comply with the law.

Visit this website, CaptionCampaignAds.org, for up-to-date information on our campaign. Follow us on Twitter (@CaptionAds) and retweet us! Like us on Facebook!

Written by jwyant

October 1, 2010 at 11:42 am

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