Caption Campaign Ads

A grassroots effort to get candidates to make their ads accessible. Besides, it's the law!

Support Caption Ads Campaign!

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Here’s how you can help!

1. Be A Watchdog
Do you see an ad on TV or on the internet that isn’t captioned or otherwise accessible? Let us know! Here’s how:

  • If it’s a TV ad: write down the day, time, and television channel, in addition to who paid for the ad and on whose benefit. (Every ad must list in text on the screen who paid: “This ad was produced by Minnesotans for Long-Lived Loons,” or “I’m [candidate name] and I approve of this message.”
  • If it’s on the internet, copy the website’s URL.
  • Email the information to us at

If you see an ad that IS captioned, we want to know about it, too! We’ll send the candidate a congratulatory note, and we encourage you to do the same.

After the elections, we’ll compile all of the data and present a report that details who captioned their ads and who didn’t, as well as who accepted training from us and worked to improve their ads’ accessibility.

2. Tell the Candidate
After you send us the info on non-captioned ads, email or call the candidate to complain.

We’ll post the candidate contact info soon. In the meantime, here’s where you can find a candidate’s contact information:

3. Register a Complaint
The Minnesota Campaign Finance Board has oversight authority. Contact the Compliance Officer Joyce Larson, (651) 282-6894 with information about the ad.

Written by jwyant

October 1, 2010 at 12:48 pm

Posted in Captioning

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